God takes the King !!

4 decades of magic and a sudden silence. It's so unbelievable that there wont be a moonwalk ever again. The absolute mayhem for pop star on stage would be silenced. The one gloved wonder will not dance to his tunes and flick his hat to show his fans his face and make them go wild. It's all so unbelievable.

I caught up with Monimalika Sengupta, an absolute MJ addict from Melbourne, Australia. We had a quick chat about MJ and I thought of posting it here.


aweblander: So what's the feeling like ? has the news sunk in as of yet ?
Monimalika: Came as a shock, still not sunk in yet.
aweblander: Ok.. from when were you following MJ's work ?
Monimalika: Since I was in standard V
aweblander: So that would be since you were 10 ??
Monimalika: Yes
aweblander: Ok.. what made you or rather why do you think millions like you worldwide were enthralled by MJ ? What was his USP so to say? and trust me I feel bad to say "was".
Monimalika: He was an enigma. His moves, his styles... he was always steps ahead of his time. I can think of him as the only contemporary performing pop artists who has been in the limelight for more than 4 decades... influencing the various genres not only of music but also videos. Somehow his being ahead of times never made him hard to understand his lyrics or songs. He somehow did mange to become the last legend of the contemporary times. And as for USP the answer is ... He himself was the USP. Got the answer?
aweblander: Yes very much. So which of his albums was your favorite ? and which singles song ?
Monimalika: Can't really pin point one. Sorry. Too many favs. I grew up with his music. Too many memories r assocoated with his songs, albums.
aweblander: So good. and finally you think his private life and consistent experiments that he did with his body was a reason for his sudden demise ?
Monimalika: I am not eligible enough to comment on that
aweblander: Fair enough...
aweblander: Thank you Monimalika. Appreciate your making the time out for this. Even if the world is poorer today, MJ's legacy surely grows richer with people like you who loves him unconditionally and will immortalize him in the history of music, worldwide and forever.
Monimalika: Thank you

Michael, we all love you and you live in the millions of souls that you touched with your gift! Rest in peace !

Beautiful Mind : Graeme Cowan

I came across Graeme in a bizarre manner. It’s another example of what the internet has made us; I love to call it “the neighbour effect”. I’ll not get into that story because here I intend to talk about another Beautiful Mind who became an online acquaintance of mine a few days back, Graeme Cowan.

He is a survivor, an author and a life mentor. I found his story very interesting and inspiring and immediately wanted to interview him for the blog. He obliged and I am really thankful to him for that. Graeme had a history of depression bouts and the last one which lasted from 2000 – 2005 was the worst one which even his psychiatrist acknowledges as one of the most difficult cases he had ever treated. But, he came back from the brink and since then he has tried to make an impact on all the depression ridden people in Australia with the help of his books, BACK FROM THE BRINK and BACK FROM THE BRINK TOO. In the interview I learnt from him about his plans to take the book and his endeavours outside Australia and reach out to millions of depression sufferers around the world. His long struggle against the world’s 2nd most fatally consequential disease prompted him to write these books which comprises of more than 250 interviews with people from different strata’s of life who have all gone through the anguish of depression and how they overcame it. These stories are possibly the best medicines to recover from depression. As Graeme puts it, stories of such people who overcame depression made him get better with every such interview.

His plans to take the books outside of Australia are what keeps him busy these days. I discussed with him, his plans which includes a trip to the US later this month. He hopes to find a publisher in the US so that the books are available in the US, by the end of this year. He would be visiting New York for the Book Expo America and signing copies of his books. Catch up with him there if you want to. He would also be meeting my friends in Chicago who would try to help him with his fine efforts. Interestingly, he has tried a lot of ways to promote himself and the books he wrote via his website www.iambackfromthebrink.com and visual media interactions in Australia, but he is yet to start-up a whole hearted social media attempt for promotion. I was particularly interested to know what kept him away and he reaffirmed the issues like lack of time and staff to manage a social media campaign as the primary concerns. It was a very interesting chat with him where he could foresee the effects of social media and I too was thrilled to help him. You can get in touch with Graeme by mailing him at graeme@graemecowan.com.au and on Twitter @DepressionCure.

This is a very precise interview that Graeme gave to the show, Wake Up ! WA

Beautiful Minds - Social Media : Wayne Mansfiled

Today, I got a chance to speak with Wayne Mansfield from Perth, Western Australia and it was great to know more about his ideas on internet marketing and social media in particular. He is a pioneer in email marketing since 1997 and has tried all the tricks to capture the attention of a regular netizen and convert them into business prospects. The concepts he shared were valuable and can be used by most non-profits around the world to gather a larger reach; and use their own smart ideas to convert that reach into donations.

Here are the excerpts from the 26 minute long interview.

aweblander: Thanks, for agreeing for this interview Wayne. Let me begin with your definition of social media.

waynemansfield: Well, social media constitutes of what we know as twitter, facebook, linkedin, youtube, myspace, blogs and all that. It is quicker and easier to build a personal one on one relationship with these tools than with the traditional internet marketing tool – the email. Social media works well for people interested in conversations and can be used in a very smart way to market a brand or product.

aweblander: Since you mentioned email marketing and you have such vast experience in that field, how do you see the impact of social media when compared to email marketing?

waynemansfield: I have been a involved with internet marketing for the last 15 years and with my experiences I can say that email is and will be the most strong tool for marketing on the internet. So, social media with all its good virtues will have to inflate the email databases of a prospective marketer. Social media’s impact has been huge and in the last few years. twitter, linkedin and youtube has helped me to reach out to about 25 million users online. I have 56,000 followers on twitter which helps me to reach out to 7 million users and my 6,500 level - 1 contacts on linkedin fetched me visibility to more than 18 million users. Also, our videos uploaded on youtube have an average of 30,000 views on a 24 hour basis. So, as you can see the numbers are incredible and social media with its wings of viral marketing can really make it big for an internet marketer.

aweblander: Where do you see social media 5 years from now?

waynemansfield: Ow!! it certainly has a long way to go. It can be really valuable if used smartly and restrictively. If you have followed my work on facebook or twitter, you can probably understand what I mean. Friendships are one thing and business another. Social media with its personal touch could help one to create an online influence which could also help to grow opportunities from a business perspective. So , yes depending upon how it is used I do believe that social media will flourish in the coming 5 years.

aweblander: Coming back to non-profits, if you had an opportunity to raise funds for a non-profit via social media, how would you be doing that?

waynemansfield: I do donate to http://www.kiva.org/ and help other entrepreneurs to revive themselves. Incidentally, I got to know Kiva from a Canadian friend of mine called Mike whom I had met online as well. Also, we have a charity of our own that funds the education of children from sick households who could not complete their education due to various issues .And we had major success with social media in raising funds for them. What we do basically, is have different identities on social media websites and share stories about these students. A recent graduation party that we attended for Corridors College was mentioned on twitter and facebook and it brought in a lot of attention from the online folks.

aweblander: This would be my penultimate question. Is it difficult to manage a social media campaign given the amount of activities involved and its interactive nature? I mean email marketing is one way traffic where one would not be flooded with instant replies, whereas social media thrives on immediate response. How do you think this can be tackled without a huge support staff?

waynemansfield: Its true that managing social media is tough and that’s why objectives have to be very clear. I limit my twitter usage for half an hour before the start of work everyday and half an hour before I end and that’s usually is enough for me to keep the network buzzing. But for a campaign where one has to write a blog and post videos on youtube and microblog all of them via twitter and facebook, it becomes really difficult to manage all that. I use tools like tweetdeck and friendfeed which helps to manage these social media activities from one dashboard. Infact, I would recommend tweetdeck highly because with the upgrades they did last week, now one can also update their facebook accounts from there as well as follow their facebook friends. Our developers have been working on a dashboard to pull in data from the social media websites and help manage the activities. So, to answer your question, it is indeed difficult to manage social media but certainly some tools are there online to help you do that.

aweblander: And finally Wayne, would you like to share your social media contact ids with us.

waynemansfield: Yes of course. I am not personally involved on facebook, its more of a corporate account. However on twitter and linkedin I am waynemansfield. And our newsletter portal – The Maverick Spirit, which is very popular all over this part of the world is http://www.au1865.com/. This is my way of remembering the registration number of my first car. You can also get access to my active blog @ Confessions from a Boy from Margaret River.

aweblander: Wayne, thanks so much for your time and thoughts. It was wonderful to know so much from you.

waynemansfield: no problem. Let me know when you get this posted. Bye.

My lesson from this interview was that skypecap records video sans the sound for skype 3.8.0. So, I ended up recording a mute interview of Wayne from skype. And you all are missing all the good words he spoke about my questions ;-). But, it was good that I was noting down his views as well. Sorry about it Wayne. But, thanks a lot again for taking out the time.

Beautiful Minds...Coming Soon !!

I know, I know. I am sorry for not having blogged for so long. But I do have an excuse, and a very good one at that. I was busy knowing people who are absolute inspirations to the field of work I have made myself belong to. And, I am so enamoured with the concept of helping non-profits with social media and any online web 2.0 medium that I have hunted out my role models here. Tony Hsieh, David J Neff, Beth Kanter, Wayne Mansfield, Jamie Inman, Jordan Viator and so many more such beautiful and awesome minds are all my role models. I wish and I hope to get them to talk more and more about their unique ideas and how those can be linked to non profit causes with the internet as the medium. I am loving this. The sea of knowledge that these wonderful minds have, can be translated into technically strong web-apps and get help for all the creatures of god!! Isn’t that amazing! Guys...I am not being spiritual here...just being human. Anyways...keep reading my blog where I promise to bring you at least one interview every week and I would live all the conversations tagged with them. Follow me @sumitory001 and mail me sumitroy001@gmail.com if you want to know more. Thanks. Keep helping !

In pic (clockwise from L to R): Jordan Viator, Tony Hsieh, Beth Kanter, David J Neff, Jamie Inman and Wayne Mansfield.

Twitter Lifespan.. What next ??

Twitter is over crowded and the strategies involving it is becoming increasingly difficult. But then, it’s all the more challenging, isn’t it? Social Media to most pundits is a conversation and that is powered by various user content based tools. Twitter is one of them and has been the hottest one in the last few months. Its rise has been meteoric much like its social networking predecessor, facebook. It receives over 3 million UMVs (Unique Monthly Visitors), and has seen a daily growth of approximately 420% over the past 12 months.

Though they are different from one another in terms of features and usability both twitter and facebook serve the purpose of the social media theory, communication. However, as with facebook, twitter too will soon start to suffer from the ‘data splurge’ syndrome. It’s fast loosing the personal touch and being used more as a marketing medium. This not only detracts the users from such profiles but also causes irreplaceable damage to the domain. It’s difficult to find the required data and too much of information makes the user’s experience rather grim. The bounce rates start falling and it becomes a tool which only attracts new users and not new interactions from existing users. Facebook users who had registered 12 months prior have accepted of having gone down on their visits to the site. Most use it as repository for their snaps and videos while others use it for people search.

But then every social media site seeks popularity to make it a more powerful tool. So how does it survive the ‘plateau effect’ (the user traffic stats remains static while the bounce rates fall)? What can a Twitter or Facebook possibly do to diversify? What can they do to stop their popularity from ultimately paving the way to their collapse? Somehow they have to show a new way to their extensive user-database with another interesting and interactive tool. That should help them keep their massive list of followers/ users intact and then subsequently, grow.. Much like what google did with gmail.

Free Calls to US and Canada

I found an awesome tool to call anywhere in the US and Canada. Thought of sharing it.. Try it, it lets you speak for 3 (long) minutes :). Just click on "Allow" and start dialing.

Zappos ideas for Non Profits

While working on my portal for non profits [I wont spill the beans yet!! :) ], I was figuring out ways to popularize non profit causes and as Tony Hsieh rightly points out in http://is.gd/oS3v it actually is the science of happiness that needs to be studied very well before anything else.

What I mean is…I have certain goals for which the portal will be my tool. Let’s mention them:
- Helping Non Profits unconditionally.
- Using and enhancing my knowledge of the web is doing so.
- Using social media tools to popularize a cause.
- Publicizing the idea and power of e-marketing via social media.
- And… bringing more and more non profit minded people closer online.

Now the uncanny question is how the zappos concept fits in here. Simply put, it fits for every entrepreneurial aspiration and so non profits aren’t quite definitely an exception. The slideshow mentioned above will explain almost everything. But the most interesting part is in here.



and here..




The idea of using the money allotted for publicity to enhance customer satisfaction features which in turn encourages repeat customers is very brilliant. It teaches us the values of being not greedy but humble. This concept holds true especially for all fundraising non profits who should look forward to build relationships and make their followers help them.

I have to again and I guess now I have made it a habit of thanking David J Neff for mentioning this on his blog post @ fispace.org. Good work again mate.