Twitter is over crowded and the strategies involving it is becoming increasingly difficult. But then, it’s all the more challenging, isn’t it? Social Media to most pundits is a conversation and that is powered by various user content based tools. Twitter is one of them and has been the hottest one in the last few months. Its rise has been meteoric much like its social networking predecessor, facebook. It receives over 3 million UMVs (Unique Monthly Visitors), and has seen a daily growth of approximately 420% over the past 12 months.
Though they are different from one another in terms of features and usability both twitter and facebook serve the purpose of the social media theory, communication. However, as with facebook, twitter too will soon start to suffer from the ‘data splurge’ syndrome. It’s fast loosing the personal touch and being used more as a marketing medium. This not only detracts the users from such profiles but also causes irreplaceable damage to the domain. It’s difficult to find the required data and too much of information makes the user’s experience rather grim. The bounce rates start falling and it becomes a tool which only attracts new users and not new interactions from existing users. Facebook users who had registered 12 months prior have accepted of having gone down on their visits to the site. Most use it as repository for their snaps and videos while others use it for people search.
But then every social media site seeks popularity to make it a more powerful tool. So how does it survive the ‘plateau effect’ (the user traffic stats remains static while the bounce rates fall)? What can a Twitter or Facebook possibly do to diversify? What can they do to stop their popularity from ultimately paving the way to their collapse? Somehow they have to show a new way to their extensive user-database with another interesting and interactive tool. That should help them keep their massive list of followers/ users intact and then subsequently, grow.. Much like what google did with gmail.
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