Tuesday, November 10, 2009

Social Media for Non-Profits : A Lesson

After some hectic weeks and hard-laboured efforts to pull my organization out of some financial mess that they were venturing into, I am now back blogging. So I thought its best to talk about my experiences in the last few months with my work, The Social Media!

Few months back, we started a service for Non-Profits in the US to sign up with our SMM program and get to develop their Donor Database considerably. SMM is Social Media Marketing. The idea was to promote the Non-Profit’s ‘Message’ with the help of the easy access to the world population that we have on the Social Media portals. The approach had to be personal and the goal was planned to be donations. 5 months down the line we failed miserably in getting donations galore for our Non-Profit clients as we had promised earlier. Our Business model also suffered majorly since our costs were to be recovered from the share of these donations. Now, about the lessons learnt:

  • Twitter is an extinguished tool now. It has not got the ability to attract attention towards a message being prompted there. More importantly it’s way too fast to catch another person’s attention. If you tweet about your non-profit then your followers would read it and at the best ‘help’ you by retweeting it. But as the statistics often showed us, a link tweeted was opened lesser times than been retweeted. But, having said that, it still remains the best tool to make an online conversation and gather individual attention if used in a personalized manner.

  • The variety of Facebook is not properly used in most Social Media promotions. And we did the same mistake. Facebook is powerful and that’s not because of its huge reach which has propelled it to become the world’s second ranked website after Google. Their power is from the diverse ways of reach that they have envisaged for their users. The Apps like games and Causes, their Fan Pages and their Wall are all tools to reach out to more and more of the Facebook crowd.

  • An Online campaign is never fruitful without an offline stimulus. There has to be some worthy good for the people who are promoting your cause or donating for you. The campaigns should be planned in such a way that they bring out a Viral motive to promote the cause. What that ‘motive’ is, would be the challenge.

  • And finally, the most important aspect where we did miss out was to Phase the entire service program. Whatever campaign SMM or SEO that you run for a Non-Profit, the Non-Profit’s would not cease to send Email Messages or Appeals for donation. So, it was important for a SMM Campaigner of Non-Profits to store the contact details of all relevant donor prospects in one Database and reorganize a plan to utilize that data to convert them as donors.

It’s important for us to know that Social Media is just a buzzword and whatever way of campaigning works in gaining mass attention is to be treated in a dedicated yet unique manner because that is a SOLUTION. Every detailed aspect of such a campaign should be attaining a database of probable donors. That’s a step one should look at first and then move to the challenging part of conversions. I’ll write more in the nature and ideas in Social Media. Thanks for reading.

Thursday, June 25, 2009

God takes the King !!

4 decades of magic and a sudden silence. It's so unbelievable that there wont be a moonwalk ever again. The absolute mayhem for pop star on stage would be silenced. The one gloved wonder will not dance to his tunes and flick his hat to show his fans his face and make them go wild. It's all so unbelievable.

I caught up with Monimalika Sengupta, an absolute MJ addict from Melbourne, Australia. We had a quick chat about MJ and I thought of posting it here.

aweblander: So what's the feeling like ? has the news sunk in as of yet ?
Monimalika: Came as a shock, still not sunk in yet.
aweblander: Ok.. from when were you following MJ's work ?
Monimalika: Since I was in standard V
aweblander: So that would be since you were 10 ??
Monimalika: Yes
aweblander: Ok.. what made you or rather why do you think millions like you worldwide were enthralled by MJ ? What was his USP so to say? and trust me I feel bad to say "was".
Monimalika: He was an enigma. His moves, his styles... he was always steps ahead of his time. I can think of him as the only contemporary performing pop artists who has been in the limelight for more than 4 decades... influencing the various genres not only of music but also videos. Somehow his being ahead of times never made him hard to understand his lyrics or songs. He somehow did mange to become the last legend of the contemporary times. And as for USP the answer is ... He himself was the USP. Got the answer?
aweblander: Yes very much. So which of his albums was your favorite ? and which singles song ?
Monimalika: Can't really pin point one. Sorry. Too many favs. I grew up with his music. Too many memories r assocoated with his songs, albums.
aweblander: So good. and finally you think his private life and consistent experiments that he did with his body was a reason for his sudden demise ?
Monimalika: I am not eligible enough to comment on that
aweblander: Fair enough...
aweblander: Thank you Monimalika. Appreciate your making the time out for this. Even if the world is poorer today, MJ's legacy surely grows richer with people like you who loves him unconditionally and will immortalize him in the history of music, worldwide and forever.
Monimalika: Thank you

Michael, we all love you and you live in the millions of souls that you touched with your gift! Rest in peace !

Friday, May 22, 2009

Beautiful Mind : Graeme Cowan

I came across Graeme in a bizarre manner. It’s another example of what the internet has made us; I love to call it “the neighbour effect”. I’ll not get into that story because here I intend to talk about another Beautiful Mind who became an online acquaintance of mine a few days back, Graeme Cowan.

He is a survivor, an author and a life mentor. I found his story very interesting and inspiring and immediately wanted to interview him for the blog. He obliged and I am really thankful to him for that. Graeme had a history of depression bouts and the last one which lasted from 2000 – 2005 was the worst one which even his psychiatrist acknowledges as one of the most difficult cases he had ever treated. But, he came back from the brink and since then he has tried to make an impact on all the depression ridden people in Australia with the help of his books, BACK FROM THE BRINK and BACK FROM THE BRINK TOO. In the interview I learnt from him about his plans to take the book and his endeavours outside Australia and reach out to millions of depression sufferers around the world. His long struggle against the world’s 2nd most fatally consequential disease prompted him to write these books which comprises of more than 250 interviews with people from different strata’s of life who have all gone through the anguish of depression and how they overcame it. These stories are possibly the best medicines to recover from depression. As Graeme puts it, stories of such people who overcame depression made him get better with every such interview.

His plans to take the books outside of Australia are what keeps him busy these days. I discussed with him, his plans which includes a trip to the US later this month. He hopes to find a publisher in the US so that the books are available in the US, by the end of this year. He would be visiting New York for the Book Expo America and signing copies of his books. Catch up with him there if you want to. He would also be meeting my friends in Chicago who would try to help him with his fine efforts. Interestingly, he has tried a lot of ways to promote himself and the books he wrote via his website www.iambackfromthebrink.com and visual media interactions in Australia, but he is yet to start-up a whole hearted social media attempt for promotion. I was particularly interested to know what kept him away and he reaffirmed the issues like lack of time and staff to manage a social media campaign as the primary concerns. It was a very interesting chat with him where he could foresee the effects of social media and I too was thrilled to help him. You can get in touch with Graeme by mailing him at graeme@graemecowan.com.au and on Twitter @DepressionCure.

This is a very precise interview that Graeme gave to the show, Wake Up ! WA

Tuesday, May 5, 2009

Beautiful Minds - Social Media : Wayne Mansfiled

picture from Google Images

Today, I got a chance to speak with Wayne Mansfield from Perth, Western Australia and it was great to know more about his ideas on internet marketing and social media in particular. He is a pioneer in email marketing since 1997 and has tried all the tricks to capture the attention of a regular netizen and convert them into business prospects. The concepts he shared were valuable and can be used by most non-profits around the world to gather a larger reach; and use their own smart ideas to convert that reach into donations.

Here are the excerpts from the 26 minute long interview.

aweblander: Thanks, for agreeing for this interview Wayne. Let me begin with your definition of social media.

waynemansfield: Well, social media constitutes of what we know as twitter, facebook, linkedin, youtube, myspace, blogs and all that. It is quicker and easier to build a personal one on one relationship with these tools than with the traditional internet marketing tool – the email. Social media works well for people interested in conversations and can be used in a very smart way to market a brand or product.

aweblander: Since you mentioned email marketing and you have such vast experience in that field, how do you see the impact of social media when compared to email marketing?

waynemansfield: I have been a involved with internet marketing for the last 15 years and with my experiences I can say that email is and will be the most strong tool for marketing on the internet. So, social media with all its good virtues will have to inflate the email databases of a prospective marketer. Social media’s impact has been huge and in the last few years. twitter, linkedin and youtube has helped me to reach out to about 25 million users online. I have 56,000 followers on twitter which helps me to reach out to 7 million users and my 6,500 level - 1 contacts on linkedin fetched me visibility to more than 18 million users. Also, our videos uploaded on youtube have an average of 30,000 views on a 24 hour basis. So, as you can see the numbers are incredible and social media with its wings of viral marketing can really make it big for an internet marketer.

aweblander: Where do you see social media 5 years from now?

waynemansfield: Ow!! it certainly has a long way to go. It can be really valuable if used smartly and restrictively. If you have followed my work on facebook or twitter, you can probably understand what I mean. Friendships are one thing and business another. Social media with its personal touch could help one to create an online influence which could also help to grow opportunities from a business perspective. So , yes depending upon how it is used I do believe that social media will flourish in the coming 5 years.

aweblander: Coming back to non-profits, if you had an opportunity to raise funds for a non-profit via social media, how would you be doing that?

waynemansfield: I do donate to http://www.kiva.org/ and help other entrepreneurs to revive themselves. Incidentally, I got to know Kiva from a Canadian friend of mine called Mike whom I had met online as well. Also, we have a charity of our own that funds the education of children from sick households who could not complete their education due to various issues .And we had major success with social media in raising funds for them. What we do basically, is have different identities on social media websites and share stories about these students. A recent graduation party that we attended for Corridors College was mentioned on twitter and facebook and it brought in a lot of attention from the online folks.

aweblander: This would be my penultimate question. Is it difficult to manage a social media campaign given the amount of activities involved and its interactive nature? I mean email marketing is one way traffic where one would not be flooded with instant replies, whereas social media thrives on immediate response. How do you think this can be tackled without a huge support staff?

waynemansfield: Its true that managing social media is tough and that’s why objectives have to be very clear. I limit my twitter usage for half an hour before the start of work everyday and half an hour before I end and that’s usually is enough for me to keep the network buzzing. But for a campaign where one has to write a blog and post videos on youtube and microblog all of them via twitter and facebook, it becomes really difficult to manage all that. I use tools like tweetdeck and friendfeed which helps to manage these social media activities from one dashboard. Infact, I would recommend tweetdeck highly because with the upgrades they did last week, now one can also update their facebook accounts from there as well as follow their facebook friends. Our developers have been working on a dashboard to pull in data from the social media websites and help manage the activities. So, to answer your question, it is indeed difficult to manage social media but certainly some tools are there online to help you do that.

aweblander: And finally Wayne, would you like to share your social media contact ids with us.

waynemansfield: Yes of course. I am not personally involved on facebook, its more of a corporate account. However on twitter and linkedin I am waynemansfield. And our newsletter portal – The Maverick Spirit, which is very popular all over this part of the world is http://www.au1865.com/. This is my way of remembering the registration number of my first car. You can also get access to my active blog @ Confessions from a Boy from Margaret River.

aweblander: Wayne, thanks so much for your time and thoughts. It was wonderful to know so much from you.

waynemansfield: no problem. Let me know when you get this posted. Bye.

My lesson from this interview was that skypecap records video sans the sound for skype 3.8.0. So, I ended up recording a mute interview of Wayne from skype. And you all are missing all the good words he spoke about my questions ;-). But, it was good that I was noting down his views as well. Sorry about it Wayne. But, thanks a lot again for taking out the time.

Tuesday, April 28, 2009

Beautiful Minds...Coming Soon !!

I know, I know. I am sorry for not having blogged for so long. But I do have an excuse, and a very good one at that. I was busy knowing people who are absolute inspirations to the field of work I have made myself belong to. And, I am so enamoured with the concept of helping non-profits with social media and any online web 2.0 medium that I have hunted out my role models here. Tony Hsieh, David J Neff, Beth Kanter, Wayne Mansfield, Jamie Inman, Jordan Viator and so many more such beautiful and awesome minds are all my role models. I wish and I hope to get them to talk more and more about their unique ideas and how those can be linked to non profit causes with the internet as the medium. I am loving this. The sea of knowledge that these wonderful minds have, can be translated into technically strong web-apps and get help for all the creatures of god!! Isn’t that amazing! Guys...I am not being spiritual here...just being human. Anyways...keep reading my blog where I promise to bring you at least one interview every week and I would live all the conversations tagged with them. Follow me @sumitory001 and mail me sumitroy001@gmail.com if you want to know more. Thanks. Keep helping !

In pic (clockwise from L to R): Jordan Viator, Tony Hsieh, Beth Kanter, David J Neff, Jamie Inman and Wayne Mansfield.

Wednesday, April 8, 2009

Twitter Lifespan.. What next ??

Twitter is over crowded and the strategies involving it is becoming increasingly difficult. But then, it’s all the more challenging, isn’t it? Social Media to most pundits is a conversation and that is powered by various user content based tools. Twitter is one of them and has been the hottest one in the last few months. Its rise has been meteoric much like its social networking predecessor, facebook. It receives over 3 million UMVs (Unique Monthly Visitors), and has seen a daily growth of approximately 420% over the past 12 months.

Though they are different from one another in terms of features and usability both twitter and facebook serve the purpose of the social media theory, communication. However, as with facebook, twitter too will soon start to suffer from the ‘data splurge’ syndrome. It’s fast loosing the personal touch and being used more as a marketing medium. This not only detracts the users from such profiles but also causes irreplaceable damage to the domain. It’s difficult to find the required data and too much of information makes the user’s experience rather grim. The bounce rates start falling and it becomes a tool which only attracts new users and not new interactions from existing users. Facebook users who had registered 12 months prior have accepted of having gone down on their visits to the site. Most use it as repository for their snaps and videos while others use it for people search.

But then every social media site seeks popularity to make it a more powerful tool. So how does it survive the ‘plateau effect’ (the user traffic stats remains static while the bounce rates fall)? What can a Twitter or Facebook possibly do to diversify? What can they do to stop their popularity from ultimately paving the way to their collapse? Somehow they have to show a new way to their extensive user-database with another interesting and interactive tool. That should help them keep their massive list of followers/ users intact and then subsequently, grow.. Much like what google did with gmail.

Monday, March 30, 2009

Free Calls to US and Canada

I found an awesome tool to call anywhere in the US and Canada. Thought of sharing it.. Try it, it lets you speak for 3 (long) minutes :). Just click on "Allow" and start dialing.

Wednesday, March 25, 2009

Zappos ideas for Non Profits

While working on my portal for non profits [I wont spill the beans yet!! :) ], I was figuring out ways to popularize non profit causes and as Tony Hsieh rightly points out in http://is.gd/oS3v it actually is the science of happiness that needs to be studied very well before anything else.

What I mean is…I have certain goals for which the portal will be my tool. Let’s mention them:
- Helping Non Profits unconditionally.
- Using and enhancing my knowledge of the web is doing so.
- Using social media tools to popularize a cause.
- Publicizing the idea and power of e-marketing via social media.
- And… bringing more and more non profit minded people closer online.

Now the uncanny question is how the zappos concept fits in here. Simply put, it fits for every entrepreneurial aspiration and so non profits aren’t quite definitely an exception. The slideshow mentioned above will explain almost everything. But the most interesting part is in here.

and here..

The idea of using the money allotted for publicity to enhance customer satisfaction features which in turn encourages repeat customers is very brilliant. It teaches us the values of being not greedy but humble. This concept holds true especially for all fundraising non profits who should look forward to build relationships and make their followers help them.

I have to again and I guess now I have made it a habit of thanking David J Neff for mentioning this on his blog post @ fispace.org. Good work again mate.

Thursday, March 19, 2009

Support Team Corbin @ Charity Smack Down

Paypal's Charity Smack Down is a great concept. Again got this from Dave.. his blog post @ FISpace. The pledge to help and make your charity win is a great concept and Paypal should be commended for putting this up. Competition excites adrenile always, and cashing in on that for a noble cause is a good way to go.

I would support Team Corbin and urge all my readers to donate to Team Corbin and support their cause of getting new therapies to cancer patients quickly and saving their lives. We all have known, heard or seen a cancer patient die. Lets do a little something to help.

Tuesday, March 17, 2009

Understanding Non Profits

I spent most of last week gathering an impression of the Non Profit philosophy in the US. We’ll be soon working upon a Fundraising Product which would include multiple machineries to popularize the cause for an NPO and subsequently encourage donations. Frankly, the study left me amazed with the innovative methodologies that the NPOs are following for publicity and fundraising. Also, there still are lots of unheralded opportunities that can be utilized to propagate a cause.
I was much interested in the web aspect of these Non Profits which is governed by using the Web 2.0 methods like social media, social bookmarking, SEO etc. This interview clip from the David J Neff (great work mate) made me sit up and take notice of this Non Profit - WEB 2.0 model.

It’s absolutely amazing to find role models on the web and learn from the good work they have put up. For a beginner like me who knows social media but isn’t much aware about the Non Profit concepts, David is brilliant. He keeps things simple and effective. It has been a real education following his work on the web. So here’s what I learnt:
1. Establishing a Web presence.
- To begin with, the tools from Facebook, MySpace or Youtube can help to establish a web presence. This helps to organize a future collaborative reach for any cause. If the person (brand) is active and popular then the chances of the any petition reaching out to a wider audience increases.

2. Promoting specific actions or petitions.
- People check their email when they want to read and write. They log in to Facebook or MySpace when they want to take action. For many, an email petition is an annoyance to be deleted, while Facebook applications are fun, social, and available when you're ready to click a button, add your name to a petition, volunteer a little something about yourself, and compare your responses with friends. If you know and respect their culture, social networking sites can be an effective way to encourage people to take action or spread the word about your cause.

3. Consolidating existing, unofficial social networks related to your cause.
- Joining is more effective than Creating. That’s the mantra for social networking. Wasting time to popularize an ideal petition community may just end up killing your time. There are communities and networks which echo a similar cause and have a sizeable list of followers. It’s wiser to use it instead of creating a new community.

4. Informal outreach that blends the personal and professional.
- Befriending your professional rivals (on the web) and ideating together with them increases the possibilities to network online. This can always be used to help promote a professional cause.

5. Researching VIPs, potential associates, and others.
- Just the way I found David. Tons of information is available on these social networking sites. This is the best way to learn and upgrade knowledge (best practices).

6. Encourage and respond to constituent feedback quickly.
- Social networks are a great way to test your commitment to open communication if you want to get quick and honest feedback. Make it as easy as possible for people to find you and make requests (either within the site, or privately), and make sure you respond quickly, personally, and where appropriate, publicly. This creates a viral effect of dependency for any fellow networker to rely on you for most future assignments.

It’ll be great to know more about Social Media ideas in Non Profits. Ill be writing more on this soon.
Thanks again David for all your online materials.

Friday, February 27, 2009

First Draft: Business Analysis

Finally, I got the 2 hours I needed to get myself write this post. But, you all will agree surely, that keeping busy these days should be a pleasurable affair.

Now about Business Analysis for the web based jobs. We all know that programming languages and testing tools have evolved with time to maximize automation in project processes. But either they have not been enough or have been deterrent in the project progress often causing a blockade. An unharmed progress will be based on the extent to which business requirements evolve in tandem with the application; the degree to which requirements are clearly communicated to developers; and the clarity with which business analysts -- those liaisons between the development and business sides of the house -- explain each side's needs to the other. This clearly explains the criticality of the Business Analyst’s role.

In the days of Web 2.0, an advantageous Business Analysis is far and few in between.
To enlist the few reasons which become a challenge are:

  1. Treating client’s project as own product.

  2. Features making navigation more complex.

  3. More focus on using new technologies compared to best practices.

  4. Lack of proper communication between the BA and the client.

  5. Insufficient market study and user case developments.

I’ll be trying to elaborate each of these points in my next posts. However, please do post comments to make this thread interesting. Thanks. Keep reading.

Monday, February 23, 2009

Sorry for the delay on the BA posts

Hi folks, I am sorry for not being able to follow up on the BA topic that I had promised in my earlier post. Have been held up with work badly but I hope in a days time the post should surely be done.


Friday, February 20, 2009

Is our Earth dieing?

Haven’t we seen it all? Surely our generation should be remembered as one of the most dynamic and happening one in the history of this planet. It’s mighty preposterous to feel what we have seen in the few years that have gone by and will see in the ones that are coming. We have been witness to a renaissance in technology affecting every aspect of life…gadgets, constructions, automobiles, communication mediums and many more. Yet, at the doorstep of this immortal era for human comfort, mankind is again facing the ire of destiny.

The demons of a surmounting economic meltdown, unrelenting barbaric terrorism and terrifyingly consequential global warming have grown to proportions that are challenging the existence of humanity on this planet. Does this mean our earth is slowly losing subsistence? There is no assurance of life, whoever you are and wherever you are. We need to acknowledge and answer these issues collectively if the earth has to remain our abode. Else lets spend most of our money into the space programs to frantically search for life in some other planet so that we can shift there to leave behind our beloved planet as what we have made it, a diseased dustbin.

Wednesday, February 18, 2009

Analyzing BA

Business Analysis as the world knows it, is based solely on requirement gathering from a client and transferring them as information to the service providers. But, what most don’t realise is that the BA is also required to identify potential business threats and provide solutions to eliminate them.

Working as a Business Analyst with an undying aim to implement Web 2.0 principles in most project scopes, I found some challenges which were way beyond the extent of my functional spectrum. The failures that we had in reaching successful Project Closures give us a chance to understand the complicacies surrounding the deliverables of a project.

In my following posts I will be trying to analyze the challenges of Business Analysis (BA) and its impacts primarily on a Web 2.0 product.

Meanwhile, you can see this comic but meaningful representation of a ‘Project Failing Life Cycle’.

image source: unknown

Thursday, February 5, 2009

Mission: Silence Tweets

I maybe wrong but this certainly seems like Google’s answer to Twitter. Latitude, the latest offering from Google is out and is already catching on. It lets you track locations of your family and friends on the run without relying on calls or anything. Latitude is BIG!! And more so because it’s a real time social networking tool. I used it and felt great initially. Cashing in on its existing contact building applications like Gmail and Gtalk, this is the new networking tool that Google could have offered effectively. And so it did.

It still is a bit clumsy in some aspects though. The OS and Browser dependency shall not really popularize it wholesomely and spread the fire as soon as they would have wanted it to. For Mobile phone users, it again is restrained to some few models. But, Google promises to expand the application’s mobile usability reach soon. It’ll be interesting to see how Google propagates it and makes this its primary social networking tool.

What’s most interesting about this application is the ownership rights that a user exercises over publishing their location details. They can opt out of this feature whenever they want. Also, interestingly, the Gtalk status message will now be competing directly with the tweets and I bet Twitter will be hurt if Google gets rid of the compatibility issues.

So now the CEOs will have a perquisite for their managers. Give them a phone with Latitude enabled. And with answer already known, here comes the call from the CEO, “Where are you?”

Tuesday, February 3, 2009

Social Media Search.. Way to go !!

A great thing about the enormity of the web is that, it never ceases to amaze you. Every fortnight there is a website with a fresh and attractive new concept to churn the minds of the avid netizens. I am no exception. What these sites also do is that they reassure Tim O’Reillys concept of Web 2.0 which keeps the user want to come back to a website with more than one requirement.

Recently, I came across this social media search engine which is presently tracking millions of conversations, taking place across in more than tens of thousands blogs and social media sites. User-generated discussions are not indexed by major search engines, such as Google, Yahoo etc. The reason is because; user updated data does not reside on static pages. This site converts these discussions into web pages, or permalinks, and organizes them within a tag cloud. These Tag clouds become a point where all discussions on a specific topic are accumulated.

This is a great idea and more so because Web 2.0 emphasizes on user’s ownership of their data and most users of social media portals want their data to be popularized via any online medium. A major source of online information would be coming out of the knowledge sharing exercise that all the major social networking portals provide for their users. Now with this site, it will be easier for users to specify their searches based on these online conversations. I like the idea wholesomely and hope that this site has a strong and robust enough algorithm to build up on the wonderful idea that they want to propagate. Try... www.samepoint.com

Thursday, January 15, 2009

UI 2.0 : Guide to be a Site Owner

You might have been startled and amazed by the new sites that are releasing almost everyday and grabbing your attention big time. You just might think “Gosh!!! How did these guys visualize such a cool site…?” Here’s the little secret.

UI 2.0 as the design parameters are called these days, is based just and just on ease of usability. While visualizing and planning for the designs you need to ask ourselves these 3 simple questions:

Where the user is? – This is because the users should be happy with their present location in the site. The navigational pattern as well as the page content should be such that the users’ need can be presumed and portrayed accordingly on every of their landing pages. Also, some real good developers make their users do things as they want to. Like, giving a flashy interactive application or a tag cloud with admin specified large tags; you can pull in the attention of a user and then lead them to their designated flow of activities.

The next question would be; where the user is coming from?
– This is because by no means the users should be allowed to leave shores... read that as website. The user might not be satisfied with their current location due to lack of content or any other factors and in that scenario they should have an option to go back to the previous page(s). Not only this but to envisage the users’ imminent movement within the site, it’s always important to keep track of their path in the website. To hunt a Tiger you need to keep track of its pug marks…right.

Finally the most important question; where the user can go? – This is the million dollar question. Everybody wants to know this and trust me even the users wants to know the same, more badly than you do. This is where the real challenge and competition is. The business logic, stickiness factors, viral marketing attributes and all such other development aspects are directed to tap the users need from the website. As I mentioned earlier, smart people make their users follow the trail which they have prepared the best and thus increase their business prospects and that’s the best way to solve this question. Create an USP and sell it with maximum visualization. Wherever the user tries to go you should tend to make them arrive at the page(s) which are meant for more visits. There is a simple rule. Kill the users’ initial interest and help them grow the one which you intend to.

Battle won… You have your profit making website ready for the coders to integrate their flashy stuffs.

Monday, January 12, 2009

Blog Remoulded

Hello friends, here comes some serious stuff now. I have decided to give this blog a meaningful remould. So far all the issues that affected me personally and on which I had an opinion, was presented here. Here on, some professional stuff shall also be a part of this blog. Ill share with you all whatever issues relate to my professional experiences and I hope that your valuable comments help me and this blog to grow. Thanks, keep reading.